Woojiko combines the Japanese word "勇気" (yuuki), meaning courage, with "ko" - a modern suffix that represents the new generation of fashion enthusiasts who aren't afraid to express themselves.

We looked at Japanese street culture and saw something worth building on. Clean silhouettes, minimal design, clothes that speak without being loud.

Every piece in the collection starts with a simple question. Does it look good, does it move well, does it belong on the street.